To cite BANOVA in publications use:
Dong C, Wedel M (2017). “BANOVA: An R Package for Hierarchical Bayesian ANOVA.” Journal of Statistical Software, 81(9), 1–46. doi:10.18637/jss.v081.i09.
Corresponding BibTeX entry:
@Article{, title = {{BANOVA}: An {R} Package for Hierarchical Bayesian ANOVA}, author = {Chen Dong and Michel Wedel}, journal = {Journal of Statistical Software}, year = {2017}, volume = {81}, number = {9}, pages = {1--46}, doi = {10.18637/jss.v081.i09}, }