Reach and Exposure-Distribution Models for Media Planning

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Documentation for package ‘mediaPlanR’ version 2.0.0

• DESCRIPTION file.
• User guides, package vignettes and other documentation.
• Package NEWS.

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mediaPlanR-package	mediaPlanR: Reach and Exposure-Distribution Models for Media Planning
bbd_reach_example	Illustrative inputs for fitting a Beta-Binomial to an external reach
beta_binomial_example	Illustrative inputs for the Beta-Binomial model
calc_agostini_duplication	Reach under Agostini's duplication model
calc_beta_binomial	Reach and exposure distribution under the Beta-Binomial model
calc_binomial	Reach and exposure distribution under the Binomial model
calc_canex	Canonical Expansion model (CANEX)
calc_cbd	Conditional Beta Distribution model
calc_csd	Canonical Sequential Aggregation Distribution model
calc_hofmans_accumulation	Cumulative reach under Hofmans' accumulation model
calc_hofmans_duplication	Reach under Hofmans' duplication model
calc_mbd	Multivariate Beta Binomial Distribution model
calc_metheringham	Reach and exposure distribution under the Metheringham model
calc_msad	Morgensztern Sequential Aggregation Distribution model
calc_sainsbury	Reach and exposure distribution under the Sainsbury model
calibrate_bbd	Calibrate a Beta-Binomial effective-reach model
canex_example	Illustrative inputs for the CANEX model
csd_example	Illustrative inputs for the CSD model
duplication_example	Illustrative inputs for the Agostini and Hofmans duplication models
evaluate_exposure_model	Evaluate an observed exposure distribution against a model prediction
fit_bbd_to_reach	Fit a Beta-Binomial distribution to an external reach estimate
fit_nbd_exposure	Fit a Negative-Binomial exposure-count model
hofmans_accumulation_example	Illustrative inputs for the Hofmans accumulation model
mbd_example	Illustrative inputs for the MBD model
mediaPlanR	mediaPlanR: Reach and Exposure-Distribution Models for Media Planning
metheringham_example	Illustrative inputs for the Metheringham model
msad_example	Illustrative inputs for the MSAD model
nbd_exposure_distribution	Negative-Binomial exposure-count approximation
print.reach_cbd	Print the result of CSD, MSAD, CBD or MBD
print.reach_csd	Print the result of CSD, MSAD, CBD or MBD
print.reach_mbd	Print the result of CSD, MSAD, CBD or MBD
print.reach_msad	Print the result of CSD, MSAD, CBD or MBD
print_sequential	Print the result of CSD, MSAD, CBD or MBD
ratings_example	Illustrative inputs for the Sainsbury and Binomial models