Package: mediaPlanR
Type: Package
Title: Reach and Exposure-Distribution Models for Media Planning
Version: 2.0.0
Date: 2026-10-29
Authors@R: 
    person(given = "Manuel J.", family = "Sánchez-Franco",
           email = "majesus@us.es", role = c("aut", "cre"),
           comment = c(ORCID = "0000-0002-8042-3550"))
Author: Manuel J. Sánchez-Franco [aut, cre] (ORCID:
    <https://orcid.org/0000-0002-8042-3550>)
Maintainer: Manuel J. Sánchez-Franco <majesus@us.es>
Description: Reproducible implementations of reach and exposure-frequency
    models for media planning. Provides exact reach and exposure distributions
    under random duplication (Sainsbury and Binomial models); the
    Beta-Binomial accumulation model and its multi-vehicle version of
    Metheringham (1964) <doi:10.1080/00218499.1964.12519751>; the
    ad hoc duplication and accumulation formulas of Agostini (1961)
    <doi:10.1080/00218499.1961.12519620> and Hofmans (1966)
    <doi:10.1177/002224376600300307>; and the multivariate exposure
    distribution models of Danaher (1991) <doi:10.1177/002224379102800311>
    (canonical expansion), Leckenby and Rice (1986)
    <doi:10.1080/00913367.1986.10673014> (Morgensztern sequential
    aggregation), Hyo Gyoo Kim (2005, doctoral dissertation, University of
    Texas at Austin) (canonical sequential aggregation), Heejin Kim (1994,
    doctoral dissertation, University of Texas at Austin) (conditional Beta
    distribution), and Cheong (2007, doctoral dissertation, University of Texas
    at Austin) and Cheong, Leckenby and Eakin (2011)
    <doi:10.2753/JOA0091-3367400101> (multivariate Beta-Binomial). The three
    dissertations have no DOI; their complete references are in the help
    pages. Also includes an explicitly scoped Negative-Binomial count
    approximation, the fitting of the Beta-Binomial model to an observed reach,
    and the evaluation of predicted exposure distributions against observed
    ones.
License: MIT + file LICENSE
URL: https://github.com/majesus/mediaPlanR
BugReports: https://github.com/majesus/mediaPlanR/issues
Depends: R (>= 4.0)
Imports: stats, utils
Suggests: extraDistr, ggplot2 (>= 3.4.0), knitr, rmarkdown, testthat
        (>= 3.0.0)
VignetteBuilder: knitr
Config/testthat/edition: 3
Encoding: UTF-8
Language: en-US
LazyData: true
RoxygenNote: 7.3.2
NeedsCompilation: no
Packaged: 2026-10-29 05:28:40 UTC; runner
Repository: CRAN
Date/Publication: 2026-11-13 23:20:02 UTC
Built: R 4.5.3; ; 2026-11-14 00:51:52 UTC; windows
